Ukwuaba , Ikenna Charles Ukwuaba, Chukwuemeka John Arene, Chiedozie Benjamin Okpukpara, Emmanuel Ejiofor Omeje, Chris Nnamdi Onyekwe, Victoria Okpukpara, Ogochukwu Gabriella Onah, and Tochukwu Johnpaul Offorma. 2024. “Unpacking the Drivers of Market Orientation: Evidence from Smallholder Rice Farming Households in Southeast Nigeria”. Ianna Journal of Interdisciplinary Studies 6 (1):16-32. https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/174.