Evaluating the Agent Banking Policy on Financial Inclusion among Rural Unbanked Populations: Evidence from Nigeria

Authors

  • Uno Ijim Agbor
  • Pius Otu Abang
  • Immaculata Ofu Obaji-Akpet
  • Otu Offiong Duke
  • Terrence Richard Eja

Keywords:

Agent banking, financial inclusion, rural unbanked, Point of Sale, Perceived Usefulness, Perceived Ease of Use

Abstract

Background: Studies have examined agent banking practices in developing economies with substantial scholarly works revolving around the Asian economy. Some other works around the issue dwell substantially on the effect of agent banking on the development of the economy. Limited scholarly attention, however, seems to be given to how agent banking practices deepen the financial inclusion of the rural unbanked population of Cross River State, Nigeria.

Objective: The study examined the implementation of agent banking policy and financial inclusion of the rural unbanked population of Nigeria. 

Methodology: The study adopted the cross-sectional design and used 387 respondents purposefully and accidentally drawn from bank marketers, operators of Point-of-Sale (POS) terminals, and unbanked rural dwellers. Data were collected using a questionnaire and analysed with chi-square and multiple regression analysis, while hypotheses were tested at a 0.05 significance level.

Results: The study found that using POS terminals in rural areas has not significantly increased the number of rural dwellers opening new bank accounts. It was further found that the application of POS was useful in money transfers and cash deposits in rural areas. Perceived usefulness and perceived ease of use significantly influenced the application of POS devices in the delivery of agent banking in rural areas.

Conclusion: The study concludes that agent banking policy has brought financial services scantily close to the rural unbanked population and has not significantly included the rural unbanked dwellers in the formal financial system.

Unique contribution: This study has provided empirical evidence that could guide decision-making on effectively integrating the rural population into the formal financial sector.

Recommendation: The study recommends, amongst others, that banks should carry out agent morphing to extend complete banking services to rural areas other than saving and withdrawals, the only banking functions carried out by POS agents in rural areas.

References

Abbas, H. A., & Hamdy, H. I. (2015). Determinants of continuance intention factor in Kuwait communication market: Case study of Zain-Kuwait. Computers in Human Behavior, 49(0), 648-657.

Aregahegne, E. (2015). The challenges and prospects of mobile and agent banking in Ethiopia. Graduate thesis submitted to Saint Mary’s University School of Graduate Studies, Addis Ababa, Ethiopia.

Afande, F. O., & Mbugua, S.W. (2015). Role of agent banking services in promoting financial inclusion in Nyeri town Kenya. Research Journal of Finance and Accounting, 6(3), 148 – 173.

Ajibade, P. (2018). Technology Acceptance Model Limitations and Criticisms: Exploring the Practical Applications and Use in Technology-related Studies, Mixed-method, and Qualitative Research. Library Philosophy and Practice (e-journal). 1941. http://digitalcommons.unl.edu/libphilprac/1941

Amit, S. (2018). Prospects and challenges of agent banking in Bangladesh: A case study of female RMG workers. Review of Integrative business and Economics Research, 7(4), 75-89.

Baker-Eveleth, L., & Stone, R. W. (2015). Usability, expectation, confirmation, and continuance intentions to use electronic textbooks. Behaviour & Information Technology, 34(10), 992-1004.

Bailey, B. (February 1, 2023). Losses from payment channels fraud activities surge by 208% in 3 months – Report. Business Day. www.businessday.ng

Belanche, D., Casaló, L. V., & Flavián, C. (2012). Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption. Cuadernos de Economía y Dirección de la Empresa, 15(4), 192-204.

Chen, Y. H., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial Management and Data System, 107(1), 21-36.

Cull, R., Gine, X., Harten, S., Heifman, S., & Rush, A. B. (2018). Agent banking in a highly Underdeveloped Financial Sector: evidence from Democratic Republic of Congo. World Development, 107, 54 -74.

Davis, F., Bagozzi, R. & Warshaw, P. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982–1003.

Davis, F.D. (1989). Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS Quarterly, 13(3), 319−339.

Diop, E. B., Zhao, S., & Duy, T. V. (2019). An extension of the technology acceptance model for understanding travelers’ adoption of variable message signs. PLOS ONE, 14(4), e0216007. https://doi.org/10.1371/journal.pone.0216007

Enhancing Financial Innovation and Access. (2020). Access to Financial Services in Nigeria survey. www.efina.ng

Eriksson, K., Kerem, K., & Nilsson, D. (2005). Customer acceptance of Internet banking in Estonia. International Journal of Bank Marketing, 23(2), 200-216.

Fishbein, M., & Ajzen, I. (1975). Theory of Reasoned Actions. www.ses.lumenlearning.com

Guriting, P, & Ndubisi, N. O. (2006). Borneo online banking: evaluating customer perceptions and behavioural intention. Management Research News, 29 (1/2), 6-15.

Gupta, A., Sun, P. K., & Singh, R. K. (2018). Analyzing the interaction of barriers in E-governance implementation for effective service quality: Interpretive structural modeling approach. Business Perspectives and Research, 7(1), 59–75. https://doi.org/10.1177/2278533718800562

Hamid, A. A., Razak, F. Z. A., Bakar, A. A., & Abdullah, W. S. W. (2016). The Effects of perceived usefulness and perceived ease of use on continuance intention to use E-Government. Procedia Economics and Finance, 35, 644–649. https://doi.org/10.1016/s2212-5671(16)00079-4

Hernandez, J.M.C, & Mazzon, J.A. (2007). Adoption of internet banking: proposition and implementation of an integrated methodology approach. International Journal of Bank Marketing, 25(2), 72-88.

Hubert, M., Blut, M., Brock, C., Zhang, R. W., Koch, V., & Riedl, R. (2019). The influence of acceptance and adoption drivers on smart home usage. European Journal of Marketing, 53(6), 1073–1098. https://doi.org/10.1108/ejm-12-2016-0794

Ironbar, A. E., Angioha, P. U., & Iji, M. E. (2021). Reduced out of Pocket Spending among Enrolled Employees in Government Institutions: How Effective is the National Health Insurance Scheme? International Journal of Public Administration and Management Research, 6(2), 119-127.

Jan, A. U., & Contreras, V. (2011). Technology acceptance model for the use of information technology in universities. Computers in Human Behavior, 27(2), 845–851. https://doi.org/10.1016/j.chb.2010.11.009

Jahangir, M., & Begum, N. (2008). The role of perceived usefulness, perceived ease of use, security and privacy, and customer attitude to engender customer adaptation in the context of electronic banking. African Journal of Business Management, 2, 32-40.

Mahmood, R., & Sarkar, S. (2015). Inclusive growth through branchless banking: a review of agent banking and its impact. Journal of Economics and Sustainable Development. 6(23), 86-92.

Malek, B. A., Mohtar, S., & Ariffin, A. S. (2017). The factors that affect the effectiveness of agent banking characteristics on financial inclusion performance: A study from Malaysian government-owned banks in Negeri Sembilan. Journal of Advanced Research in Business and Management Studies. 7(1), 91-102.

Mathwick, C., & Rigdon-Malhotra, N.K., (2001). The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison. Journal of Retailing, 78(1), 51-60.

Musau, S. (2013). An analysis of the utilization of agency banking on performance of selected banks in Nairobi County, Kenya, Kenyatta University.

http://ir-library.ku.ac.ke/handle/123456789/7212

Nisha, N., Nawrin, K., & Bushua, A. (2020). Agent banking and Financial Inclusion: the case of Bangladesh. International Journal of Asian Business and Information Management. 11(1),127-141.

Olusegun, F. A., Babatunde, O., Abiodun, O., & Olufemi, A. (2023). Agency Banking in Nigeria: Impact and Impediment. SEDME, 50(3), 227-247

Ozili, P. K. (2018). Impact of digital finance on financial inclusion and stability. Borsa Istanbul Review, 18(4), 329-340.

Pikkarainen, T., Pikkarainen K, Karjaluoto H, & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research: 14 (3), 224-235

Portz, J. D., Bayliss, E. A., Bull, S., Boxer, R. S., Bekelman, D. B., Gleason, K., & Czaja, S. (2019). Using the Technology Acceptance Model to Explore User Experience, Intent to Use, and Use Behavior of a Patient Portal among Older Adults with Multiple Chronic Conditions: Descriptive Qualitative Study. Journal of Medical Internet Research, 21(4), e11604. https://doi.org/10.2196/11604

Statista (2023). Number of bank accounts in Nigeria 2016-2021. Statista Research Department. www.statista.com

Tan M., & Teo, T.S.H, (2000). Factors influencing the adoption of Internet banking. Journal of the Association for Information Systems. 1(5), 1–44.

Tahar, A., Riyadh, H. A., Sofyani, H., & Purnomo, W. E. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. The Journal of Asian Finance, Economics and Business, 7(9), 537–547. https://doi.org/10.13106/JAFEB.2020.VOL7.NO9.537

Tubaishat, A. (2017). Perceived usefulness and perceived ease of use of electronic health records among nurses: Application of Technology Acceptance Model. Informatics for Health and Social Care, 43(4), 379–389. https://doi.org/10.1080/17538157.2017.1363761

Ullah, A., Pinglu, C., Ullah, S., Abbas, H. S. M., & Khan, S. (2020). The Role of E-Governance in Combating COVID-19 and Promoting Sustainable Development: A Comparative Study of China and Pakistan. Chinese Political Science Review, 6(1), 86–118. https://doi.org/10.1007/s41111-020-00167-w

Venkatesh, V, & Davis, F.D. (1996). A model of the antecedents of perceived ease of use: development and test. Decision Science. 27(3), 451-481.

Zeithaml, V.A., Parasuraman A., & Malhotra, A. (2002). Service quality delivery through Web sites: a critical review of extant knowledge. Journal of Academy Marketing Science 30(4), 362-375.

Downloads

Published

2023-12-28

How to Cite

Agbor , U. I., Abang , P. O., Obaji-Akpet , I. O., Duke , O. O., & Eja , T. R. (2023). Evaluating the Agent Banking Policy on Financial Inclusion among Rural Unbanked Populations: Evidence from Nigeria. Ianna Journal of Interdisciplinary Studies , 5(1), 238–251. Retrieved from https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/152

Most read articles by the same author(s)