Determinants of Islamic Banking Adoption in Nigeria

Abstract

Background

As the number of people adopting Islamic bankingin Nigeria increases, it is important to study the reason whycustomers adopt Islamic bank in the country. This paper was based on theoretical foundation and empirical studies that perceived relative advantage, perceived compatibility and social influence would determine Islamic banking adoption in Nigeria.

Objectives

The study objective was toassess the factors influencing Islamic banking adoption in Nigeria.

Methodology

The study populations were Islamic bank customers in Nigeria. The study coverage was Northcentral region (Abuja, Kwara and Niger states) and Northwestern region (Kaduna, Kano, Katsina, Sokoto and Zamfara States). 370 copies of questionnaire were distributed, 300 usable copies were subsequently collected. The data were then analyzed using multiple regressions.

Results

Multiple correlation co-efficient (r).726 implied that independent variables have positive impact onthe dependent variable.The coefficient of determinant (r²) .683 implies that 68%changes in the dependent variable can be discussed by the independent variables.

Conclusion

Study concludes that independent variables have a positive impact on the dependent variable.

Unique contribution

The paper extends the contribution of previous studies on variables such as relative advantage, compatibility, and social influence. The effects of these factors have not been investigated on individual level of Islamic banking adoption. The study also found that Technology acceptance theory cannot be used to discuss the determinant of Islamic bank adoption. Nevertheless, the theory is important in explaining the determinant of mobile banking adoption in Nigeria.

Key recommendation

The study recommends that marketing managers should educate the potential adopter about the benefits of Islamic banking products, and they should also package it in a way that will be compatible with the customer demand.

Keywords: Islamic Banking, Adoption, Perceived relative advantage, Perceived compatibility, Social influence.