Local Politics in International Media

Influence of international newspaper endorsements of candidates on political opinion and voting behaviour of women in Nigeria

Authors

  • Chidi John Ugwuanyi
  • Aladi Alice Jonah
  • Edith U. Ohaja

Abstract

Background: Women constitute a large percentage of the voting public in Nigeria. Despite this, research on their political opinion and voting behaviour is limited.

 

Objective: The aim of this study was to  examine the impact of international media candidates’ endorsement on women in Nigeria.  

 

Methodology: The researchers made use of survey research design and sampled 600 women voters in a developing democracy. The researchers used the questionnaire to collect data for the study and applied both descriptive and inferential statistics to analyse data for the study.

 

 Result: Findings  showed significant relationship between exposure to international media political endorsement and political opinion of women regarding candidates’ political ideology. Also, a significant relationship was found between decision status of women and influence of international media candidates’ endorsement on voting behaviour.

Contribution: This study has provided empirical evidence regarding the contributing role of international media in local politics.

Conclusion:  It is concluded that international media endorsement of candidates during national elections influences local voters.

Key recommendation: Further studies are recommended to be conducted in more advanced democracies like United States of America, for better comparison

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Published

2022-08-08

How to Cite

Ugwuanyi, C. J., Jonah, A. A., & Ohaja, E. U. . (2022). Local Politics in International Media : Influence of international newspaper endorsements of candidates on political opinion and voting behaviour of women in Nigeria. Ianna Journal of Interdisciplinary Studies , 4(1), 21-34. Retrieved from https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/83