Factors Influencing Organisational Commitment and Adaptive Work Behaviour of the Digital Native Employees in Broadcasting Stations in Delta State, Nigeria

Abstract

Background: Employees from different generations differ in their habits, drives, and attitudes. Miscommunication, difficulty retaining top talent, high employee attrition, work-life conflict, and a decline in organisational loyalty are possible consequences of ineffective management of different generations. Most studies conducted on digital native employees to date have been conducted in developed countries that do not share distinctive cultural features with Nigeria. 

Objective: The study examined factors influencing the organisational commitment and adaptive work behaviour of digital native employees in broadcasting stations in Delta State, Nigeria.

Methodology: The study employed a cross-sectional research design and gathered data from 141 employees of broadcasting stations in Delta State, Nigeria. The respondents were sampled using a stratified sampling technique. Independent T-test and ANOVA analysis were used to analysed data for the study.

Result: Person-organisation fit, perceived job security, person-environment fit, job satisfaction, coworkers' support, and job autonomy positively and significantly influence digital native employees’ adaptive work behaviour and organisational commitment in broadcasting stations in Delta State.

Conclusion: Person-organisation fit, perceived job security, person-environment fit, job satisfaction, coworkers' support, and job autonomy have a positive and statistical influence on digital native employees’ adaptive work behaviour and organisational commitment in broadcasting stations in Delta State, Nigeria. Maintaining the high degree of organisational commitment and flexible work habits of the digital native workforce requires a balanced approach to all the job resources examined.

Unique Contribution: The study has contributed to a better understanding of generational differences and provides organisations with valuable insights about how to enhance the organisational commitment and flexible work habits of Nigerian digital native employees.

Key Recommendation: Developing a welcoming workplace that will increase organisational commitment and the adaptable work behaviour of digital native employees should be a priority for the management of broadcasting stations in Delta State in order to understand how digital native employees think about their jobs and what kind of job atmosphere they would prefer.