Digital media and data collection in social and management sciences research in Nigeria



Digital media, data collection, academic research, ethical issues


Background: Digital media platforms are among the greatest modern advancements in the creation of internet-based knowledge and interaction that aid the improvement of academic research. Digital media applications can efficiently and economically gather vast amounts of data in comparatively short amounts of time and are used globally. Despite their importance worldwide, researchers have paid less attention to the effectiveness and reliability of using online platforms for data collection in universities in Nigeria.

Objective: The study examined the effect of digital media on data collection in social and management science research in Nigeria with focus on the faculty of social and management sciences, Delta State University, Abraka.

Methodology: The study employed a cross-sectional research design and gathered data from 750 students and staff at the Faculty of Social and Management Sciences, Delta State University, Abraka. The respondents were sampled using the systematic sampling technique. The t-test, correlation and regression analysis were used to analyse data for the study.

Result: Digital media significantly and positively influence data collection in social and management science research in Nigeria. Digital media promise more sample size, more sample plurality, greater flexibility and simplicity, less time and money expenditures, and many other enticing features as a means of gathering data.

Conclusion: Digital media has a positive and significant impact on data collection in social and management science research in Nigeria. Digital media platforms are extremely promising channels for researchers.

Unique Contribution: The study has provided empirical evidence for understanding the nexus between digital media and data collection in social and management science research in Nigeria.

Key Recommendation: The promotion of digital media should be a priority for university management, as the most recent technological advancements represent a positive step in the right direction. This will promote the use of digital media for online data collection by academic staff and students.


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How to Cite

Okereka, O. P., Orhero, A. E., & Okolie, U. C. (2024). Digital media and data collection in social and management sciences research in Nigeria. Ianna Journal of Interdisciplinary Studies , 6(1), 76–89. Retrieved from